Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business. By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing. It is true that if you don’t have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result. Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.
There is a large portion of the market that won’t even consider you as an option when they are looking to buy, if you don’t have one. I know personally if I am dealing with a supplier I am looking to purchase from and they don’t even have a website I pretty much write them off as an option and my view of that company is diminished. It gives me the impression that it is a company that is very poorly managed.
With this viewpoint why would I want to purchase from a company like this? Based on my experience most people think similar to myself. There are some people that do not hold this same thought but I would guess that probably 80% of people have bad opinions of companies that don’t have websites.
Another advantage of having a website is that it can improve your customer support and as a result improve your overall customer service. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem.
You can also direct customers to these online documented resources so that they can solve the problem themselves. This can make things much faster for your customers and also make your customer support department more efficient. Not all products or services can benefit from a troubleshooting forum, but I would argue all products could benefit from a Q&A page for commonly asked questions as well as a forum where customers can post any questions, comments or feedback they have about a product.